African students shine in the Google online marketing challenge

Google offered students across the world US$250 to help local businesses by advertising their products and services on Google ad platform, AdWords. The jury is in and Africa has been represented by winners from various universities.

After three weeks of promoting businesses around them, eight teams from four universities in Africa made it to the top 60 teams in the world. Only two advanced to be the finalists. The rest have been classified as semi-finalists.

This is a great exercise for students in classes such as advertising, e-commerce, integrated marketing communication, management information systems, marketing or new media technologies, Google AdWords team said.

The company added that every year they have over 50,000 students from over 100 countries participating in the challenge. This year, they registered a lower number, with 11,000 students from 86 countries participating in the challenge.

Google said that about 47 student teams from 26 universities in 10 countries in Sub Saharan Africa joined their peers from all over the world in this year’s challenge. Here are the finalists of the challenge:

*Meltwater Entrepreneurial School of Technology, Ghana: Team: Maria Meier (Lecturer), Lenny Wosornu, Seth Adinkra, Charles Mensah, and Owusu Achiaw Kwasi

*University of Ibadan, Nigeria: Team: Akomolafe Oladeji (Lecturer), Oladipo Oluwaseyi, Olukayode Didunoluwa Olamide, Oyeside Olalekan, Alagbe Olarenwaju, and Aiyelari Temilolorun.

Other six teams from Nigeria made it to the semi-finalists group. Google did not indicate if there were prizes for the finalist.

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