Lusaka’s capital Zambia is scheduled to host this year’s Samsung Week from August 26 to September 1. The weeklong extravaganza would later be rolled out across Africa.
The Zambian edition of the Samsung Week extravaganzas will see the electronics giant’s employees undertake their annual Employee Volunteer Programme (EVP) at the Community Development Centre in Solobon, Kafue.
At the city centre, the Free Service Campaign and Samsung festivities and brand activations such as a soccer shoot-out, and a parade by the national soccer team will be the order for the week.
During the Samsung Zambia Week, Samsung will host a consumer day aimed at entertaining local consumers while exposing them to Samsung’s wide range of products and services, creating an exciting and engaging brand experience.
“For this year’s consumer day, we’ll be creating a fun day around Africa’s most loved sport; soccer. Consumers can join the fun at our penalty shoot-out challenge, product exhibition area, jumping castle and the exciting 5 to 10 percent discount voucher lucky draw,” Lucy Jones, Corporate Marketing Manager for Samsung Africa Regional Headquarters, said.
She added that all the activities will take place in the backdrop of the beautiful Zambian atmosphere, and vibey Zambian tunes, played by a local DJ.
“What’s more, we encourage all soccer fans to join us on Consumer Day where the Zambian Chipolopolo team will be touring the streets on an open deck bus to add to the festivities,” she said.
In addition to the entertainment and celebrations, Samsung will be supporting the consumer community by offering free service and repairs of Samsung products, including notebook PCs, cameras and mobile phones, and raising awareness about the dangers of counterfeit technologies.
Samsung EVP events happen annually although the company is involved in various other CSR programs across Africa all year round. In Zambia particularly, Samsung funds the Zambia Olympic Youth Development Centre already having about 2,000 youths and aiming at reaching 50 000 by 2015.
“Africa is important to us because it is not only a largely untapped consumer market, but also a region that offers us the opportunity to further our corporate social responsibility (CSR) value statement,” Ntutule Tshenye, CSR Lead at Samsung Electronics Southern Africa, said.
Tshenye added that this objective is to harness the electronics-maker’s legacy of innovation to transform communities and lives for the better, preserve our planet for generations to come and open new opportunities for people.
Nangongwe Clinic has set up this year’s the Samsung mobile medical camp.
“We are providing basic medical screening as well as treatments to over 300 people a day, as well as providing education with the aim of improving hygiene to help prevent treatable diseases,” added Tshenye.
Tshenye said that at the Community Centre itself, they will be re-vamping the community school roof which was torn away by a tornado, installing a much needed fence around the Centre, planning trees and engaging with the community by providing computer, photo and painting classes.
Samsung will further hold a Village Festival on the last day of the EVP. A Zambian Cultural Performance and a Korean Cultural Performance are scheduled to grace the event.
Some important dates to remember
*Samsung EVP initiative taking place between August 27 and 30 at the CDC in Solobon;
*Free Service campaign taking place between August 27 and September 1 at the University in Lusaka;
*Consumer Day taking place on September 1 at the Levy Junction Shopping Centre.