Microblogging site Twitter has forged ahead with its specificity features focused on drawing in more advertisers into using its services.
Twitter says it will now allow the advertisers to choose from 350 different types of interest in one of a number of its efforts targeted at reaching the “most relevant audience.”
Just like Facebook, the microblogging site’s users will afterwards be selected depending on who they follow, the contents of their last messages and other behavior on social network.
Twitter said the method would be more influential than taking account of the user’s marital status or the age.
According to Kevin Weil, Twitter’s director of product management, this becomes the latest development of the company’s profit-making strategy after it started charging firms to post messages “identified by a “promoted by…” tag on its network two years ago.”
“By targeting people’s topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with your Tweets,” Weil said in a post on the site’s advertising blog.
“When people discover offers and messages about the things they care about on Twitter, it’s good for both marketers and users.”
The categories’ checklist include television cartoons, pet dogs and Bollywood movies, the BBC reported.
The marketers can now also target users with similar interests to specific accounts.
Twitter also recently made changes to restrict the creation of third-party applications. New apps looking to serve more than100,000 users are conditioned to seek Twitter’s explicit permission.
Experts however argue it could hinder the development of innovative third-party products.