Global electronic leader Samsung has introduced a cost-effective dual-SIM smartphone which it says is intended for the African market.
The new smartphone is trade-named Samsung Chief Hero.
Samsung Ghana marketing and sales senior manager Ryan Na said the demand for handsets that suits different needs in Africa is high and that the smartphone was targeted specifically for African mobile users.
“There is a perception that low-cost mobile phones are not reliable,” he said. “Samsung is proud to say that the Chief Hero is not only cost-effective and reliable, but it is also ultra-durable – and with great battery life – the Samsung Chief Hero is certainly designed with the African consumer in mind.”
The number of mobile subscriptions in Africa is close to 87 million and a significant number of them carry a number of SIM cards to benefit from off-tariff offers. With the new Samsung product, users would be able to have a single handset operate with two lines.
Na urged subscribers who want to provide separate platforms for business and personal calls to try Samsung Smart dual-SIM handsets.
The handset is a GPRS dual band technology with a 1000mAh battery that supports 11-hour talk time and 550 hours of standby time. It has 1.8-inch TFT screen, MP3, and FM Radio. It supports Java for superior Internet browsing and messaging services.
Samsung has partnered with Airtel mobile service provider to offer marketing services. The phone comes with an Airtel Sim Card. A US$2.58 credit reload earns 96 minutes free airtime and 100MB of data after a similar amount of recharge every month for a period of six months.
Established in 1934, Samsung is a South Korean multinational Conglomerate company that manufactures electronics. It is the world’s largest information technology company, according to its 2011 financial report.