Nokia has released two of its latest series of Asha smartphones, Asha 311 and Asha 305, in Nigeria’s commercial capital Lagos, increasing the total number of their brands there to 15.
According to Kesiena Ogbemi, Marketing Manager (campaign) for Nokia West Africa, Asha 311 and Asha 305 are designed for technology savvies especially those in the West African sub-region who look to free themselves from the challenges posed by the current high data costs for smartphones.
The brands are also meant to help mobile users in Nigeria tackle short battery life challenges, compounded by the nation’s erratic power supply, he said.
Both brands come with full touch-screen functionalities.
Asha 305 has Nokia’s exclusive Easy Swap Dual SIM technology while Asha 311 sports swift 3.5G capacity enhanced by 1GHz processor.
In addition to simple user interfaces, Asha 305 and 311 are loaded with innovative great Web apps.
The company’s marketing manager (retail) Jide Olayemi said the Web apps are suited for the Nigerian market and would help achieve Nokia’s goal of connecting an additional billion customers, cutting across every demography and age group.
“These phones deliver on what young, urban people value most — a great-looking device; and an intuitive and affordable experience for connecting through the internet, to their friends and to a world of entertainment, web apps and content,” Jide said.