LG to launch Optimus G smartphone in South Africa

LG today announced the launch its premium flagship device the Optimus G in South Africa.

The new device features a powerful quad-core CPU, Snapdragon S4 Pro processor and is reported to have longer battery life.

ST Kim, Product Manager at LG Electronics Mobile Communications Company, said the Optimus G is a groundbreaking premium device not only in the history of LG but also in the smartphone industry.

“With the Optimus G, users will be able to experience unsurpassed UX features that will allow them to perform tasks that really enhance their daily lives,” Kim said.

Not just Multi-Tasking, Cross-Tasking

Thanks to its quad-core CPU, the Optimus G doesn’t solely enable multi-tasking but “cross-tasking” of activities. Cross-tasking applies to complex tasks that can be completed simultaneously without having to compromise other tasks.

New and Engaging UX

Some new UX features that will be included into the Optimus G to showcase its cross-tasking and engaging capabilities are QSlide Function, which shows two different screens simultaneously on one display. As it doesn’t just show a part of the screen but the entire screen of both functions, the user can complete two tasks concurrently – such as sending a text message or searching the Web while watching a video.

The device also has Live Zooming that enhances the video-watching experience as users can zoom in up to five times while the video is being streamed for a close-up of one’s child while watching a recorded video from a school recital. This is in addition to the Screen Zooming feature, which allows for the zooming in and out of lists in music player, email, text messages and photo gallery. It also offers the ability to change the font size and screen layout.

It in addition sports Dual Screen Dual Play that not only allows mirroring between the smartphone and a TV, it also has the ability to display different content on each screen wirelessly. For example, a slide presentation can be displayed on the TV while the Optimus G shows the accompanying speaking notes.

QuickMemo allows users to write, draw, or jot a memo with their finger directly on the captured screen for sharing instantly with others as an attachment or a URL. The QuickMemo can also be used as an overlay feature – like jotting down a number using the QuickMemo and directly dialling the number while the number is on the top layer.

Optimus G also has Application Link that launches preset applications (email, calendar, weather, etc.) when the alarm is turned off – making preparation time in the morning go a little faster with all the information on your screen

Key Specifications:

- Chipset: Qualcomm Snapdragon™ S4 Pro processor with 1.5GHz Quad-Core Krait CPUs and LTE;

- Operating System: Android 4.0 Ice Cream Sandwich;

- Network: 2G / 3G / LTE;

- Display: 4.7-inch WXGA True HD IPS+ (1280 x 768 pixels) / 15:9 ratio;

- Memory: 32GB;


- Camera: 8.0MP rear/ 1.3MP front;

- Battery: 2,100mAh (570Wh/L) / Talk time: 15 hours / Standby: 335 hours;

- Size: 131.9 x 68.9 x 8.45mm;

- Weight: 145g;

- Other: Bluetooth 4.0, Wi-Fi, USB2.0 HS, A-GPS, MHL and DLNA, NFC.

LG Optimus G will go on sale in South Africa in February in next year.

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