When they started in 2008, they expected to be one of the driving forces in social networking in Kenya. But with the Facebook wave growing at the time, they had to change their tact: swim or sink. Now Whive.com has over 100,000 users and growing.
Whive transformed into an SMS based social network and now uses Facebook and Twitter to promote their products. With over 100,000 users, “Whive seeks to provide basic communication and social media services to Africans who largely have not had access to the Internet before,” John told HumanIPO. Most of their clientel inculdes ages 16 – 35 who use their messaging services and corporates who use the service for advertising.
John believes that Whive is now on a new growing path with a bright future. As to the future plans, John exuded confidence: “Due to the arrival of online payments systems (finally) across our target markets we are now able to roll out subscription based services which are what we are doing currently. We are also seeking partnerships with other organizations that need to integrate SMS and Social Media Tools into their products. We are targeting 500,000 to 1,000,000 users by end year through our new Product and Partnerships as we utilize Whive to deliver needed services and information to our subscribers.”