First African consumer electronic expo scheduled for South Africa

Over 10,000 visitors are expected to attend Africa’s first ever consumer electronics exhibition slated for July next year in Cape Town, South Africa.

Dubbed the Consumer Electronics and Technology Experience (CETX), the event will bring together leading electronics manufactures, who will display their items ranging from tablets, cameras, mobile phones, laptop computers and the latest TV’s in the market.

“These shows have been created by the industry for the industry and have proven to increase consumer spending on technology and electronics in the various countries where they are run.” Show Director, Shubir Khattau, told CBN.

“In fact, shows like these account for half the annual turnover of some of the leading retailers and are now their most important sales periods of the year,” he continued.

Similar shows abroad include Singapore’s Sitex and Dubai’s Gitex Shopper. Gitex is already scheduled to take place on Oct 14 to18, 2012 in Dubai.

At the event, consumers will have the chance to try out the latest technologies and devices, receive the best deals, and on top of that, a chance to win a range of exciting prices.

Product expertise will also be provided at the venue to handle any problems that the attendees will have. Interactive workshops and demonstrations are also inclusive at the event package, to educate the users more.

The decision to bring the event to Africa was arrived at on realization that Africa is the next biggest consumer of electronic goods, as the market is ripe due to the penetration of mobile and internet.

The consumer electronics market in South Africa alone is expected to grow from just over US$8.8 billion in 2012 to over US$13 billion in 2016, and brands and retailers are already positioning themselves for the next boom after mobile.

The 3-day event is scheduled for July 19 to 21at Cape Town International Convention Centre.

The CETX will be organised by Hypenica, an international media group.

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