Ghana approaching 100 percent mobile penetration

Ghana could become the first African country to achieve 100 percent mobile penetration, according to new statistics from The National Communications Authority (NCA).

NCA reports that the total mobile subscriber base in the country stood at close to 24.4 million as of August 2012, nearing the West African country’s estimated population of 25 million.

MTN remains the dominant mobile services provider, with about 11 million subscribers representing 45 percent of total market share.

Vodafone and Tigo come in second and third positions respectively, with Vodafone’s subscriber base having increased to around 5 million, representing 20 percent of total market share. Tigo has 3.6 million subscribers, representing 15 percent of the market.

Airtel comes in fourth with 3 million subscribers, representing 12 percent of the market, GLO mobile fifth with 7 percent (1.6 milllion), and then Expresso with close to 180,000.

However, the high mobile penetration does not transfer into high figures of Internet penetration, which is currently pegged at a mere 8.4 percent with only 2 million people using the Net.

According to On Device Research, many Africans are still classified as mobile-only web users, which means that the majority access the internet on mobile the larger percent of the time.

In Africa, 85 percent of the mobile-only Web users go online with a feature phone. The top mobile activities for mobile-only users are: downloading games (55 percent), downloading music (54 percent), social networking (52 percent), search (48 percent) and email (46 percent).

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