iROKING introduces new mobile site, redesigns Web portal

iROKING Africa’s number one online digital music platform yesterday launched a brand new mobile website, M.iroking.com, that enables users to download music tracks on the go – anytime, anywhere and legally.

M.iroking.com comes with a whole host of exciting features. According to iRoko Partners, the firm behind iROKING, the new mobile site is “bigger, better and faster than anything else on the market.” It is set to serve Africa’s more than 700 million mobile phone subscribers.

iROKING’s chief executive Michael Ugwu said: “This week sees the launch of iROKING 2.0 – the next generation. We know that our listeners want to access awesome, fresh tunes from the best of West Africa’s artists anytime, anywhere – so we’ve built them the ultimate mobile platform to do that.”

“The stunning new mobile site is going to revolutionise the way music fans can listen to and access digital music from Africa. there is nothing out there like this and we hope that our fans, both old and new, will love this new mobile site as much as we do.”

The launch comes weeks after the company announced it had reached the impressive milestone of 100,000 registered users in just seven months.

iRoko Partners says the mobile site is optimised to ensure downloads are super-fast and available for all mobile handsets across Africa. For the very first time ever, iROKING users will be able to download their favourite tracks, listen to them and make playlists on their own mobile devices offline.

To celebrate the launch of the iROKING mobile site, free track downloads from the mobile site will be available for a limited period.

The firm says the new mobile site has been designed to enhance each user’s experience on iROKING and has incorporated sophisticated search capabilities where users can see their search results by artist, track or album.

For those with a love of all things visual, iROKING has built in a one-click functionality that takes listeners directly to artists’ YouTube videos. Users will also be able to share their favourite iROKING tracks with the rest of the world at the click of a button via email, Twitter and Facebook.

The new mobile site is not the only thing the firm has made beautiful. The firm has also totally redesigned its web platform Iroking.com, which has a super-slick makeover, making the site’s navigation simpler and more intuitive.

The iROKING team has introduced genre-based radio channels for its users. The new site also sees music videos from iROKING managed YouTube artists being streamed for the first time.

Veteran Nigerian rapper,2Shotz said: “This has clearly been made with music lovers in mind. I’m loving the look and feel of the mobile site and I’m already addicted to it – it’s amazing! I can listen to my fellow Nigerian artists literally anywhere.

“I can get the tracks I want straight to my phone at the touch of a button and I can push them out to my fans on Facebook and Twitter. What more could I want? Try it NOW people – it’s the smartest thing you’ll do all year.”

iROKING launched in 2010 and is today Africa’s number one music streaming service with over 35,000 songs from over 400 of West Africa’s biggest recording artists and international superstars such as Bez, 2Face and 2Shotz.

Since launch, iROKING boasts over 400 recording artists and 35,000 tracks in its catalogue. iROKING’s biggest stars include Bez, 2face, Bracket, Flavour, Omawumi, Timaya, Iyanya, Duncan Mighty – more are signing up every day.

iROKING is successfully re-organising Nigerian music distribution via iROKING.com, YouTube, iTUNES and Amazon. Since its inception, the iROKING team has grown the business to over 80 managed YouTube channels delivering 15 million video views on average a month and over 130 million views across its artists’ pages.

In August 2012, iROKING announced that the music platform had registered 100,000 users and October 2012 saw the launch of a mobile site for iROKING, where registered users can listen to and download any of the 35,000 tracks on the site from their Feature or Smart phones.

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