Integrated telecommunications service provider Orange today unveiled an advance airtime top-up benefit – PEWA – to enable its customers to receive emergency credit.
“This new benefit will be under continuous review, based on customer demand, as we seek to improve our value proposition to our loyal customers,” said Orange CEO Mickael Ghossein in a press release.
The move by Orange follows a Quality of Service report released by the Consumers Federation of Kenya (COFEK) and conducted by Phimetrics Audit Services, which termed Kenya as a market with high mobile centricity and lower income.
This classification, said the report, requires mobile operators to improve services while maintaining reasonable price levels to maintain and realise growth projections.
Credit obtained under the new service will be payable within 24 hours with no interest charged, with a 10 percent service charge applicable after this period.
It is valid for 90 days and can be accessed by customers with less than KSh5 on their mobile phones. It will allow prepaid Orange customers to borrow KSh15.
To access the service, Orange subscribers will need to dial *133#. PEWA can be used for both on-net and off-net calls; SMS, Data, as well as other value added services including subscription to free calls on Holla, the company’s all inclusive daily bundled offer.
The company hopes that the service will boost the company’s loyalty programme Orange Ziada, through which customers currently enjoy a host of bonus options including airtime, data, off-net and on-net SMSs, as well as free
“PEWA enhances the list of comprehensive offerings that complement our products and services,” said Ghossein.
