In line with the cashless policy of the Central Bank of Nigeria (CBN), a directive aimed at reducing cash transactions in Nigeria, global electronic payment leader MasterCard Worldwide has announced its first partnership with indigenous Nigerian retailers.
According to MasterCard, it is collaborating with Flying Dove Limited, the authorised distributor for Sony Corporation and owners and operators of Sony Centres in Nigeria. Under the agreement, MasterCard will provide incentives to the customers of Flying Dove Limited who make payment for purchases made using electronic payment solutions.
Apart from assisting the CBN in promoting its cashless policy, the joint venture involving MasterCard and Flying Dove also signals the first cashless initiative of its kind in Nigeria involving MasterCard.
MasterCard through the partnership is promoting the company’s vision of more convenient and safe payment methods for consumers.
MasterCard is also attempting to showcase the success of the collaboration with the Sony outfit to the entire Nigerian business sector, according to country manager for West Africa of MasterCard Worldwide, Omokehinde Ojomuyide.
Ojomuyide said: “MasterCard cardholders will qualify for a five percent discount on the purchase of any item at Sony Centres across Nigeria.”
As part of the agreement, MasterCard will train Sony Centre staff on card acceptance and fraud prevention.
“We will also be supporting Flying Dove by marketing the discount offer, further showcasing the benefits of moving towards electronic payments to our cardholders,” he said.
The managing director for Flying Dove Limited Ashok Jain said the company is glad to be partnering MasterCard Worldwide.
“[Working with MasterCard] has allowed us to further solidify our [retail leadership] position in the local market. Our vision is to help make payments in all of the Sony Centres more convenient, easier and safer for customers and the Sony Centre staff,” Jain said.