South Africa’s Kulula.com bags international social media award

South Africa’s leading airline service provider Kulula Airlines has scooped position two in the third annual SimpliFlying awards held in Amsterdam for its innovative use of social media in providing customer service..

According to reports from the organisers, the ‘Best Use of Social Media to Drive Customer Service’ category is targeted at identifying the best social media team, which manages to respond to every post, tweet and comment made by customers.

Kulula Airlines’ social media team came second behind American Airlines.

Kulula.com presented a case study of its brand new look and booking process with sobre solutions. It demonstrated how it used social media to reach out to esteemed customers.

Speaking after the announcement of results, Kulula.com marketing manager Nadine Damen said: “We are delighted with the result of first runner up in this global competition and are so proud of our passionate team whose commitment to please clearly stood out.”

The competition attracted 50 nominations and only 21 groups made it to the final stage to fight for top three positions across five award categories. The finalists were voted for by the public over a period of two weeks, with more than 25,000 votes received. The nominees were then presented to judges who made the final verdict.

The SimpliFlying awards are aimed at celebrating the best airlines, airports and travel solution providers around the world.

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