Airtel Rwanda announced yesterday that it has introduced unlimited call packages for its subscribers, in an attempt to entice users to switch over to the company as Rwanda seeks to bolster its mobile phone market.
This new promotion by Airtel Rwanda is set to shake up the mobile phone service market in the East African country.
According to Airtel Rwanda, existing subscribers will only be required to top up their account for a certain amount of time and then they will be given uninterrupted call services.
Reports on this new initiative suggest that Airtel hopes that by changing from the current billing method of paying per minute or per second, customers will receive more options for more calls, which will boost the overall subscriber base and levels of customer service, thus increasing their market share.
Heritiana Randrianarison, Head of Marketing, said: “Subscribers will only need to top up RWF 300 to enjoy free on-net calls the whole day, RWF 2,000 for a week and RWF 7,000 for a month.”
It follows the announcement by the country’s telecom regulator that Rwanda would see all counterfeit telephones shut down sometime in 2013, following similar moves by other East African countries like Kenya.
Subscribers will only need to top up RWF 300 to enjoy free on-net calls the whole day, RWF 2,000 for a week and RWF 7,000 for a month. Randrianarison further added that the packages are tagged ‘unlimited way to communicate’.