Maliyo Games has pioneered in launching African games on Facebook Apps, marking the culmination of its crossing from Web browser games.
The company said that apart from playing games, users can invite other friends to play and share scores on social networking sites such as Twitter and Facebook, a strategy it hopes will improve user-experience.
It is now working towards scaling its business all over the world. Recently, the company announced its plans to spread to Kenya and South Africa.
Maliyo’s founding member Hugo Obi said: “It’s important for us to get as many people playing our games both in Nigeria, the rest of the African continent and the Diaspora community.”
Maliyo Games offers localised Nigerian content to its audience in the country, and as it continues to expand its frontiers, experts predict that it will now shift towards having a pan-African look for its growing audience across the continent and the world.
“The game designs represent the life and experiences of everyday Africans, with localised narratives, environments, characters and sound, and we want the player experience to reflect what they see around them,” Obi added.
The company launched an Olympic game in a bid to support the Nigerian basketball team at this year’s London Olympic Games.
It will also be among the 40 startups to be featured in the inaugural DEMO Africa event in Nairobi that will be taking place from Oct 24 to 26, 2012.
The games are accessible at Apps.facebook.com/maliyogames.