The company, accredited for its online product named !WayTag, an application that lets people share their location using GPS coordinates, will have a chance to attract worldwide media interests, heavyweight business investors, developers, entrepreneurs, tech companies and social media strategists in one of the world’s major Web and mobile conference.
The only African IT business selected among more than 200 submissions, !WayTag has existed since 2009 and boasts of expansion in over 100 countries with over 17.5 million tags on its site.
The Next Web conference brings together start-ups from across the world offering them an international platform to exhibit their products and solutions. It’s often hosted in conjunction with BizPark, a Microsoft organization that helps online startups to get off their operation.
In all, 19 startups will take part in the significant networking event that features influential speakers, venture capitalists and industry leaders who converge for inspirational talks, business and get-together parties.
The conference presentation will be divided into Alpha and Beta sections. The Alpha will have online solutions that are starting out and the Beta will include startups moving on to the next level in their business Some of the speakers scheduled to grace the event include Alexis Ohanian , Co-founder Reddit, Chad Hurley CEO of Delicious, Co-founder YouTube, Mark Randall Chief Strategist at Adobe and Werner Vogels CTO of Amazon.
Startups will have a rare opportunity to offset challenges typical with spreading out. “Two severe challenges each startup faces include attraction of capital to grow their business and getting more attention from top notch media outlets” says Patrick de Laive, co-founder of The Next Web, as reported by Thenextweb.com.
The conference was founded by Boris Veldhuijzen van Zanten, Arjen Schat and Patrick de Laive in 2006. The conference focuses on bringing the professional web industry together in Europe. Last year marked the largest ever conference in TNW’s history with 1193 attendees and about 40,000 on the live stream. This year at least 1,200 attendees are expected.
The three-day conference will take place in Amsterdam, the Netherlands, 25-27th of April 2012.