Yahoo! Inc. last week announced that Google’s ex-Vice President of partners business solutions, Henrique de Castro, has been appointed as its chief operating officer (COO), reporting directly to Yahoo! CEO Marissa Mayer.
The company also reported that de Castro will be responsible for strategic and operational management of Yahoo!’s sales, operations, media and business development worldwide.
Marissa Mayer, CEO of Yahoo! said: “Henrique is an incredibly accomplished and rigorous business leader, and I’m personally excited to have him join Yahoo!’s strong leadership team.”
She further added: “His operational experience in Internet advertising and his proven success in structuring and scaling global organizations make him the perfect fit for Yahoo! as we propel the business to its next phase of growth.”
“The combination of Yahoo!’s unique properties with high quality content, its renewed focus on outstanding user experience and its massive reach bring tremendous value to users, advertisers and partners,” said de Castro. “This is a pivotal point in Yahoo!’s history, and I believe strongly in the opportunity ahead. I can’t wait to join Marissa and the team and get started.”
De Castro most recently was vice president of Yahoo!’s fierce competitor Google’s worldwide Partner Business Solutions group, where he was responsible for advertising platforms and services for Google’s publisher and commerce partners.
Before that, he led Google’s media, mobile and platforms organization, and prior to Google, de Castro worked for two years at Dell Corporation, where he managed sales and business development operations across Western Europe.
He has also consulted for McKinsey & Company.
De Castro has more than 20 years experience leading operations, strategy, partner management and revenue generation. His career also includes senior positions in private equity and advertising business.
Yahoo! reports that De Castro will join them on or before January 22, 2013, or “as soon as he has satisfied his obligations to his current employer.”