Twinpine considers East African presence

The African start up, which optimizes ads for viewing on phones settled on expanding its frontiers in East Africa’s with Kenya as the region’s headquarters as it identified the country as the second largest mobile market in Sub-Saharan Africa.

Kenya has an estimated 26 million mobile subscribers with the majority of handsets Internet-enabled hence opening a huge market space for advertisers to get their products and services advertised on phones. Over 50 percent of Internet users access the Web via the phones in the country.

In 2011, the Global Mobile Advertising index placed Kenya’s growth in phone-based advertising to 116 percent.

Other mobile advertising companies including InMobi have already made in-ways into the East African Market. Late last year, InMobi registered over 3.3 billion ad impressions in Africa alone. In November last year, it recorded a 26 percent growth in mobile web advertising in Africa.

Other companies such as BuzzCity, which have expanded presence is African regions including East Africa saw a growth of 245 percent last year.

Twinpine, recently featured on Forbes as one of Africa’s hottest start-ups, has witnessed over 70 percent monthly growth on the number of ad impressions served on its network of publisher sites.

The company, which began operations early 2011 at present boasts of accounts from leading brands like MTN, Nokia, Google, Pepsi, Autodesk alongside fast growing companies like Jobberman, Wakanow.com and Cheki.

Twinpine is in addition working with over 20 local and international digital advertising agencies to develop mobile advertising campaigns across Africa.

“Delivering value through mobile advertising isn’t a target that can be achieved without commitment from the mobile advert network. At Twinpine, we intend to create this value for our clients by not only connecting both advertisers and publishers but also ensuring that their expected results are achieved through the delivery of impressive results and attractive monetization respectively,” Oduntan Odubanjo, Twinpine co-founder, told Techweez.

Twinpine has also established presence in South Africa.