Top publisher of online technology news The Next Web (TNW) has started an online training and education programme through its new Web-based venture the TNW Academy.
The TNW Academy’s first online class will touch on the essentials of search engine optimisation (SEO) with Joost de Valk, a celebrated marketer and developer, set to give the lecture.
The free and paid lessons are expected to cover everything ranging from online marketing and intuitive design to Q&A sessions with renowned entrepreneurs in the Internet ecosystem.
A certificate will be awarded to those who complete a course, TNW said.
“We considered the concept for a long time. Through our blog and conferences we’re fortunate to be able to connect with many people who push the (online) bar when it comes to innovation. It seems logical to connect our readers with these people in the form of a more intimate podium, that’s focused on education and training by sharing knowledge” says Zee M Kane, CEO of TNW.
TNW currently boasts of a blog that’s read by 7 million people every month, conferences in Amsterdam, Brazil and USA, and its own labs chapter devoted to the incubation of start-ups.
In a recent partnership with HumanIPO, TNW agreed on a deal that would have it publish selected African technology news weekly on its Africa page.
Limited tickets for the first class on SEO are currently up for grabs retailing at $100 each. The class will begin October 23, 8p.m. GMT+2 hours, which is 11p.m. East African time.