UK-based online music service rara.com has said it will soon be available in seven more countries, including South Africa.
The addition of South Africa and six other countries takes the number of countries that the service is available in to 27.
The company further said it is launching its Windows 8 and iOS apps. Launched in December 2011, rara.com hopes to take the fight to the likes of Deezer, Spotify and Pandora by further announcing that it had reached a deal with Lenovo to preload the app on its Windows 8 tablets, convertible PCs and Android devices.
Nick Massey, CEO of rara.com, said: “I am pleased to announce today that rara.com has made a significant step-forward in the execution of its roll-out strategy and can now be enjoyed in more places, on more devices, with more music and with more partners.
rara.com claims to give users “the music you feel like listening to without you having to know the name of every track you want to play”.
“Our expert team of musicologists hand-curate rara.com’s channels and playlists bringing you music for every mood,” said Massey. “Available today on web, Windows 8, iPhone, iPad and Android, rara.com’s beautiful user interface makes it easier to play the music you love wherever you are, whenever you want, with no annoying adverts.”
The announcement of the Lenovo partnership will help in spreading rara.com’s services, with Lenovo reported to be on the way to taking over from HP as the world’s largest computer maker.
On the partnership with Lenovo, Deepa Kumar, Director, World Wide Marketing, Software Ecosystem and Cloud Solutions, Lenovo said: “Our collaboration with rara.com will give our customers a great new way to explore and enjoy music on our innovative devices, whether it’s on an all-in-one desktop at home or on one of our convertible PCs switching between work and play. With easy-to-use music apps rara.com makes accessing music simple.”