Global electronics firm Samsung has opened a new brand store in Botswana’s capital Gaborone, which it says will stock a full range of its products, as it pursues expansion of its customer base in southern Africa.
Samsungs says the new brand store will display its products range from visual display, IT solutions, digital imaging, digital appliances, mobile communications to digital air solutions.
The country manager of Samsung Botswana Mokgethi Magapa said the company’s experiential product display are key to ensuring that consumers comprehend their products and make informed purchase decisions.
“Samsung believes wholeheartedly in delivering consumer-centric solutions, not only in terms of the remarkable and relevant products we develop, but also in respect to ensuring they are conveniently accessible to all our customers in Botswana,” he said.
The store becomes its second in Botswana that it has taken on in partnership with Digital Experience, which is based at Gaborone’s Airport Junction.
Thilo Naicker of Digital Experience said they were excited to offer customers fantastic opening specials following the launch.
“The consumers in this area expect the very best from modern brands – not only from a product perspective, but from a shopping experience too, and our new brand store allows us to meet this growing need,” he added.
Samsung says it plans to continue increasing its brand presence by revamping all its current stores as well as expanding and developing new brand stores throughout southern Africa.
“We will continue building these stores regionally – all of which will be aimed at stimulating interest in Samsung products and demonstrating the brands growth within the consumer electronics sector,” said Magapa.