mapIT offers businesses free maps in push for expansion

Digital mapping company mapIT is offering free maps to businesses and individuals for use on their websites, as it looks to expand its reach across sub-Saharan Africa.

The free maps will be available to everyone from businessmen to bloggers, and can be used to locate company premises and events or for door-to-door directions.

mapIT, which was established in 2002, is looking to expand its coverage having seen successes in South Africa. It is the leading provider of comprehensive maps in sub-Saharan Africa. Its mapping data has been integrated into the global database of TomTom, the world’s biggest provider of digital maps, who are also shareholders.

After ten years of existence, and now covers 104 countries and 34.8 million kilkometres of road across the world. 10 of these countries and 1.7 million kilometres are in Africa.

“Part of our growth is to ensure that our partners move forward with us. We believe it is important that businesses have the opportunity to realise their visions and designs in an environment that meets world-class requirements for digital mapping solutions,” said Etienne Louw, mapIT MD.

Users can upload their preferred appearance on to the map by uploading a branded logo, meaning the user has complete control of how the map looks. Five free map locations are available per website, while individuals can receive up to 20,000 free transactions each month on the map database.

mapIT New Media Manager Byron Moorgas said that the company used community inputs to make sure that the data used for their maps was the freshest possible.

“Having the latest data is very important,” he said. “Looking at Africa there is a lot of development happening, in our various countries, so effective mapping is very important.”

Company services include Web mapping, mobile mapping, digital mapping services, location-based services (LBS) and location business intelligence across many industries.

Anyone who wants to obtain free maps can visit www.mapit.co.za/freemaps.

Posted in: Internet

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