With Africa having nearly 1 billion mobile phone subscriptions, Nokia believes it has taken the right step towards connecting the next billion consumers by unveiling the Asha Touch family of mobile devices in South Africa.
The two new brands, Nokia Asha 306 and Nokia Asha 311, expand Nokia’s Asha range of phones debuted in October last year. Today, 10 Asha devices specially targeted at the young, social consumers hit the market.
In addition to providing a great social experience, Nokia Asha 306 and Nokia Asha 311 have been created with entertainment in mind. Included free with the new Asha Touch products is an exclusive gift of 40 EA games to download for free, including Tetris, Bejeweled, Need for Speed: The Run and Fifa 2012.
The Nokia Asha 311 further comes with 15 levels of Angry Birds pre-loaded onto the phone, perfect for making the most of the touch screen and 1GHz processor.
The Nokia Asha 311 sports a bright and colourful, scratch resistant capacitive glass screen with polarization filters ensuring users get the best experience from the unique user interface. It also features a 3.2MP camera and pre-installed Nokia Maps.
The social client makes accessing Facebook, Twitter and many other social networks simple. It also includes popular messaging apps such as WhatsApp.
The Nokia Asha 306 on the other had has a 3” WQVGA resistive touch screen, and WLAN, Nokia’s most affordable device showcasing this feature.
The new devices take full advantage of the new Nokia Browser 2.0, a major update which uses Nokia’s cloud technology to reduce data consumption by 70 percent, meaning consumers can enjoy faster and cheaper internet access.
Websites load up twice as fast, making it simple for users to find and select from more than 10,000 Web apps available for download.
The two phones deliver a richer and more interactive consumer experience while using less data than a stand-alone internet connected app.
The estimated retail price for Nokia Asha 306 is R1000 (approx US$114), while the Nokia Asha 311 costs an estimated R1600 (approx US$182).
