Effective Measure appoints new South African chief

The South African business unit of digital audience specialist Effective Measure (EM) last week appointed Alan Morrissey as its country managing director for South Africa.


South African Morrissey, who replaces Francois Vorster as the managing director, will assume the new role from November 1, 2012.

With eight years of experience in the digital media industry and having worked in the UK, Ireland and EMEA markets, Morrissey joins the rapidly expanding EM international management team with experience in the online, retail, manufacturing and technology sectors.

He will work closely with South Africa’s independent digital media advocacy association, the Digital Media and Marketing Association (DMMA), to increase the use of Effective Measure’s (EM) portfolio of products in the interests of South African Media Owners, Media Buyers and Advertisers to trade effectively online with a trusted digital currency.

Morrissey said: “I’m very excited about taking up the challenge and working with the Effective Measure senior management team and the DMMA on expanding the use of Effective Measure’s market leading business intelligence products and services.”

“With broadband penetration reaching new heights in South Africa and digital ad spend increasing at an exponential rate, there is an increased need for a single digital trading currency. Effective Measure’s accurate and trusted media planning and buying solutions are ideally placed to help with this rapid expansion.”

EM Regional MD – MEA, Brendon Ogilvy said on Morrissey’s appointment: “We are delighted to bring Alan’s depth of international experience on board to lead the dynamic South African market. In his new role, Alan will focus on user engagement, strategic partnerships and driving operational growth.”

“Having a strong local presence in South Africa is vital for Effective Measure as we are committed to providing relevant, highly targeted data and in-depth local market support for our growing client base.

“Alan brings a highly sought after pool of knowledge in the online sector and an intimate knowledge of growing markets which will help to guide our growth in the region,” Ogilvy further said.

Headquartered in Australia, EM has operations worldwide.

Posted in: Internet

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