iROKO Partners, the world’s largest online distributor of African music and movies, today announced it will start offering free Web content to rail commuters in South Africa, following a partnership with GoMetro, a mobile site launched last month.
The new partnership is expected to revolutionise the daily commute for over three million daily South African railway users. From October 31, GoMetro mobile users will be able to listen to, watch, download and share anytime, anywhere via iROKING’s exclusive mobile site, Gometro.iroking.com.
The downloads on iROKING will free of charge for anyone who visits the mobile site, the company said.
On this new expansion into South Africa and the partnership, Adi Nduka-Agwu, iROKO Partners’ head of business development for Africa, said: “We’re thrilled to be partnering with GoMetro on this new project – it symbolises how we want to work with tech and entertainment companies across Africa.
“In addition to GoMetro users being able to keep on top of their travel plans on the mobile site, they will also have the ultimate soundtrack for their journey, courtesy of iROKING – whether people want some chill out tunes, or something to get them pumped up for the day, we have it”.
The brand new GoMetro mobile site provides commuters with real-time train schedules, timetable deviations, schedule changes and platform changes – to provide users with an enhanced digital resource for their daily commute.
Justin Coetzee of GoMetro added: “We have always positioned GoMetro as a mobile platform to improve the commuter experience – and it is validating to see that pan out. GoMetro is a transit community on your phone. It is fitting to have iROKING on our platform as the first music offering, as they are true African tech innovators. Public Transport just got cooler with GoMetro and iROKING.”
The mobile site’s users will also be able to share any of their favourite iROKING tracks with the rest of the world through the social sharing feature, which allows them to share via email, Twitter and Facebook.
iROKING features internationally celebrated talent such as 2Face, PSquare, Lynxx, Eva, Bez, Timaya and more.
iROKING is West Africa’s number one music distribution platform, with over 35,000 tunes from 400 artists. The company also manages the YouTube channels of over 80 artists, delivering 15 million video views on average a month and over 130 million views across its pages.
GoMetro was launched by mobi.lity in collaboration with Metrorail, a South African commuter rail agency.
The announcement comes in the eve of opening DISCOP Africa 2012 in Johannesburg by iROKO Partners’ CEO Jason Njoku, as the keynote speaker.
