Apple reports it sold 3 million iPads (iPad 4 and iPad mini) just 3 days after the products’ respective launches. The company however fails to divulge further on the specific sales numbers for the iPad mini and iPad 4.
The sales numbers are only for Wi-Fi only models, which Apple claims has broken its own previous record of 1.5 million sold on launch weekend.
Tim Cook, Apple’s CEO, said: “Customers around the world love the new iPad mini and fourth generation iPad,” adding that, “we set a new launch weekend record and practically sold out of iPad minis. We’re working hard to build more quickly to meet the incredible demand.”
The latest development is perceived as capable of bolstering Apple’s great marketing exercise to encourage the sale of the 4th generation iPad, which launched less than a year after the 3rd generation iPad launch, and the iPad mini — seen by many as a knee-jerk reaction by Apple to Android powered tablets that are in the 7-inch size range.
Without disclosing specific sales numbers for the iPad 4 and the iPad mini, Apple has left people guessing on the popularity of each product.
Both the iPad mini and the new fourth generation iPad come with Retina display technology, also found in the new Apple MacBooks. They are available for sale in 34 countries including the US, Australia, Canada, France, Germany, Hong Kong, Japan, South Korea and the UK, and will be available in many more countries later this year according to Apple.