Tourism Radio hits its 1 millionth device rental day

South Africa’s a digital tour guide Tourism Radio has hit its 1 millionth device rental day this month, edging it closer to monetisation.

The location-based travel guide device, a GPS-aware radio service integrating GPS technology with real-time audio service to offer travel guide, plays audio clips automatically as the user approaches specific points of interest or enters into a general location, the company explained.

Users can have these travel guides on their smartphones and car travel devices when they are in transit.

This technology, according to the company, has the ability to arrange numerous audio clips and put them into an understandable coherent dialogue. This is based on the geography and creates a memorable experience for the users.

Since its inception in 2010, the company has made major strides and even got a coveted feature on CNN.

“Our ability to not only play locally-relevant information to travellers, but also to build up a huge database of where travellers are going, has given us an insight into what tourists expect while on holiday,” Tourism Radio CEO Mark Allewell commented.

The company has spread it wings to countries such as New Zealand, Namibia and Angola.

Mark Allewell said that this new frontier will help the company to convince advertisers that the company has the numbers and audience that they need.

“We’re able to show our advertisers exactly where their money is going. No longer do companies have to spend with the faint hope of having some kind of impact on anyone who happens to see or hear their ad. Tourism Radio offers advertisers a captive audience, and we’re able to show them just how effective their campaigns actually are,” he added.

Tourism Radio is also the company behind Hummba, an audio digital tourist guide available for iPhone and Android devices.

Posted in: Startups

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