Leading mobile services provider MTN last week hit a new record in rising market value.
MTN’s chief executive operator Sifiso Dabengwa revealed to Businesstech that “a solid operational performance over the quarter had enabled MTN to increase guidance for net additions for 2012 from 21.25 million to 23.70 million”.
JSE market shares showed an improvement of R1.21 (US$0.14) to R166.20 (US$19.13) and beat the 2008 record, setting a new standard of R166.89 (US$19.3) on Tuesday, 6 November.
The company also boasts of growth in 21 markets, most notably in Nigeria with an increase of 5.7 percent users to a grand 45.640 million. The last quarter’s numbers have been impressive, showing a number of 182.7 million African and Middle Eastern.
Dabengwa said these successful performances are due to operational stabilities which also helped the net additions for 2012 with a rise of 2.45 million.
South Africa’s MTN crowd has also been favoured by the Mahala campaign with upgraded offers of additional free value in data bundles. Starting with specials offering double the data for the same price, the packages encourage the liberty of mobile Internet use for South Africans.
“It is therefore a key goal for MTN to enable many more consumers to experience the power of the Internet through easy and affordable access, as part of our contribution to the 2020 South Africa vision for broadband for all,” Serame Taukobong, Chief Marketing Officer at MTN SA, told ITWeb Africa.
Customers who benefit from this deal are connected with MTN PayAsYouGo, TopUp, and contract packages for once-off and recurring bundles. As the service operator continues to provide customers with all inclusive packages, promotional Internet bundles and needs-focused designed voice, data and SMS services, their future is as bright as the y’ello representative colour of their commercial brand.
