Kenya’s Shujaaz.Fm has scooped the International Digital Emmy Award in the Digital Program: Children & Young People category puttilng Kenya on the world map of film technology.
The monthly comic book written in Sheng and targeted at Kenyan youthswas awarded for its excellence in using multiple platforms to reach its audience in addition to excellence in programming, content creation and designs for viewer interaction and digital delivery.
Shujaaz.FM, a street word for ‘hero, uses a website, Shujaaz TV broadcast on Youtube and a dedicated SMS interface to reach its audience.
Syndicated to 23 Kenyan radio stations that form its distribution channel, ShujaazFM, also uses Facebook and Twitter to distribute 500000 of its free monthly comic books 6 days a week.
Other groups nominated to the category includes 15 SVT from Sweden and Australia’s SliDE Hoodlum/Playmaker Media/Fox 8/Foxtel.
UK-based Department for International Development, DFID, the agency behind Shujaaz funding congratulated Shujaaz in a press release saying it is a great recognition for the hard work the team of young creative Kenyans was putting into place.
“We are so proud to have won the Digital Emmy for children and young people’s content,” said Rob Burnet of DFID
Shujaaz use multiple media-communications to inspire and motivate an estimated 5 million audience of Kenyan’s to take action to improve their lives and engage with urgent issues.
“Winning an Emmy after just two years is an extraordinary achievement for the young
team that produces Shujaaz. The UK government is proud to have played a role in helping establish this force for good,” said Alan Duncan, UK minister for international Development.
Shujaaz is created and produced by a Nairobi based media company called Well Told Story.