Time and again, the unusual things are what causes customers to change their behaviors online. Customer psychology does most often make perfect sense but at certain times, customers might seems like very different species. At least 10 strange things, you wouldn’t probably think make a difference, can influence their behavior and perhaps, boost your conversation.
1. Placing a fullstop in your headlines
Sometimes being grammatically correct on the Web doesn’t pay. In a number of split tests, online marketers have found that by placing periods in the headline, and sometimes the subheads, almost often reduces conversations. Commas do almost always have the same effect. A fullstop makes the online buyers to quit reading rather than carry on reading. Even though its grammatically exacting, you might have to consider excusing a period.
2. Placing the phone number, do they ever call?
Webmasters have found that once they add a phone number on their sites, the Web conversations are significantly increased. However, what’s funny is that few people actually make efforts to call the number. Overall, just the notion that there is another person ready to listen to the customers gives them much more confidence to make purchases online.
3. Adding credibility buttons, they work magic
Credibility buttons, such as clickable logos, have proved to increase conversations. What’s ridiculous however is that consumers most often do not make an extra effort to confirm who’s on the logo. A credibility button that goes “As seen on Google” works almost comparable to “As seen on BBC,” as just about any website worldwide is visible on Google.
4. Large and bizarre buy buttons
At the outset, Amazon tested almost all kinds of different buttons to check what optimized their search online. Eventually, the “Add to Cart” button proved most effective. Currently, it has become a standard button online retailers use. What webmasters are finding even more effective is that unusual buttons tend to perform quite extraordinarily.
5. Mysterious “7” on your pricing
Hundreds of split tests have found that numbers ending in seven tend to generate much better results. Why? Nobody knows. What numbers sell best? Consider $45, $46 or $47. Even though the actual amounts vary slightly, the difference in conversation is prime. Those ending in 7 have proved to increase conversation.
6. The refund timing, how long?
The number of refunds you get have the tendency to go down as the refund window goes up. If an online buyer has only 30 days to return a product, he is more likely to keep close tabs on the refund date. However, if the refund date is three months, he is more likely to keep even looser tabs. A number of online retailers who offer on-year refund windows have discovered that the window does significantly reduce the refunds.
7. Your site’s load times
The site’s load times is another important factor. The difference of tiny fractions of a second has proved to have dramatic impacts on how far online users interact with a website. Google once conducted the experiment on a massive scale. The search engine giant slowed down its search engine by tiny fractions of a second, the result, a measurable difference in users’ quality of experience was found.
8. Couponing, it’s big deal
Those working in a high tech industry know that online users are quite good at locating coupon codes. If you place a coupon box where the users can type in coupon numbers, you are more likely to lose a lot of money. The solution: give affiliates special links rather than the coupon codes as it will still allow you to track sales while at the same time give discounts without losing money on buyers who would have made the purchase anyway. However, in fields where the online users are not much tech savvy, this is not an issue.
9. The graphic effect
Customer behavior can as well be defined by the way they respond to images. Most often, a dramatic swing in conversation is based on what graphics you place on your site. A surprising characteristic about images is that they have nothing to do with your product, and will do better than a relevant image. This explains why many online retailers stock photos of ladies clad in skimpy outwear, or gents in designer suits. What’s ridiculous is that it has nothing to do with them, although it works great results.
10. The captions Effect
Online users read captions, in reality, they are one of the most read pieces of texts on a website. Webmasters and marketers think it is because that’s the point the eyes naturally gravitate towards upon viewing the image. In any case, adding good captions make the difference.
