By monetizing digital TV, Africa can attain Millennium Development Goals, says Exset

Pioneers of TV ecosystems of emerging markets Exset has revealed how its revolutionary Digital Monetization System (DMS) will help African governments distribute information crucial for achieving the UN’s Millennium Development Goals (MDG).

The award winning solution – DMS – interlinks technology and value added services as it enables creation of monetize-able digital TV platforms, which was previously impracticable. The result allows access to information and entertainment services, while the partnering governments can attain digital switchover in addition to ensuring social transformation.

The tool is designed to allow distribution of information through TV screens, using interactivity, to the people while at the same time monetizing the process. Exset hopes this has the means to facilitate lifestyle improvements through a more informed society.

According to Rahul Nehra, global head of sales and marketing at Exset, one of the key tenets of the MDGs is information dissemination to empower populations.

The eight MDGs are targeted towards advancing developments by improving the social and economic status of the developing world. According to Exset, achieving these goals – which include eradicating extreme poverty and hunger, achieving universal primary education and eradicating malaria and other diseases – has proved a challenge for countries that are enthusiastic about adopting methods that boost knowledge of their development initiatives.

This requires digital networks, and the monetization of those networks to facilitate information access. Accoding to the UN agency International Telecommunications Union (ITU), the migration to digital broadcasting in emerging markets is about so much more than digital broadcasting.

“The DMS provides a complete, monetised ecosystem to create platforms that use existing TV screens as the way of reaching populations,” said Nehra.

Across Africa, the TV screens offer the most effective and low-cost means of reaching people on the “wrong side of the digital divide”. Exset says the DMS-powered Africa Page “provides a gateway to the world of vital government information services – health and education for example – allowing populations to benefit from essential information that was otherwise unavailable to them.”

Alex Borland, the chief executive of the Netherlands-based Exset, said: “The Africa Page will empower consumers, helping to increase knowledge and engagement with wider society.

By providing new revenue streams through interactive public services and interactive advertising revenues – as well as teleshopping and games – the Africa Page allows network operators to monetize their service offering while maintaining a minimal subscriber cost, according to Borland.

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