Goal.com and RIM conclude marketing partnership for Africa and Middle East

The popular global football website Goal.com has announced that Research In Motion (RIM), the maker of BlackBerry smartphones and BlackBerry PlayBook tablets, will be promoting the company’s products across the Goal.com web and mobile sites in the Middle East and Africa (MEA).

This forms part of a marketing partnership concluded between the Canadian mobile phone maker and the world’s largest football website.

The partnership will cover Nigeria, Ghana, Kenya, Egypt, South Africa, Qatar, UAE and Jordan, in the what will be the first pan-regional marketing partnership for Goal.com in Africa and the Middle East.

Goal.com reaches over 14 million football fans across the MEA region, including specific local editions for the Nigerian, Ghanaian, Kenyan and South African markets, as well as an Arabic edition for the Middle East and North Africa.

According to Goal.com’s mother company, sports media group PERFORM, to accompany high visibility advertising placements Goal.com will also develop an exclusive BlackBerry mobile micro-site providing direct access to 9.6 million mobile users which the Goal.com editorial team will write exclusive articles for. Goal.com will also be working with RIM to develop localised promotions and competitions in each market.

Daryn Wober, Managing Director, Global Business Development, PERFORM said: “This is a very exciting development in the evolution of Goal.com as both a global and a local platform. Our ambition has always been to provide our users with the best and most relevant football content which in turn will provide RIM with an opportunity to reach an engaged local audience.”

Goal.com is owned and powered by digital sports media business PERFORM and in July 2012, reached 29 million unique users around the world.

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