Ghana MTN took the top overall position for the Telcom Operators Award at this year’s Ghana Telecoms Awards held last week Friday at Holiday Inn, Accra.
The award is in honour of operators that have showed evidence of innovativeness and created value added services to customers.
The Best Mobile Operator was judged based on sound performance, competitiveness, and consistency with clear direction and strategic vision.
Other factors included development of new and innovative business models and relationships throughout the value chain; provision of strong and attractive service offerings; reliability, pricing and customer service, and evidence of a coherent roadmap for developing and driving the business forward, as well as CSR deliverables.
MTN commands 48.8% of the market with an estimated 10.2 million customers. It has also been acclaimed for its efforts in corporate social responsibility with several development unto its name in Ghana.
MTN’s major notable contribution is its data initiative.
“It is not a given that MTN won the award for second time because of its market leadership position but it took carefully planned strategies to provide relevant solutions that made the company stand out,” said Head of MTN Business, Eric Nsarkoh, while receiving the award.
MTN also won CSR initiative of the year.
Vodafone continued its raid of awards on Airtel with Vodafone Ghana CEO, Kyle Whitehall, winning the Telecom CEO of the year..
Vodafone swept six out of a total 17 competitive, and four honorary awards going ahead to maintain the Telecom Brand of the Year Award it won last year.
Others included the Customer Service of the Year and Marketing Campaign of the Year — won by Airtel last –year, and the Best Business/Enterprise Service of the Year.
Vodafone’s female Chief Technical Officer, Patricia Obo-Nai won the Special Recognition for Best Female Technologist Award, which was one of four honorary awards.
Tigo’s innovative and relevant mobile-based insurance scheme, Tigo Insurance, which seeks to rope in low-end customers on a low-premium insurance scheme unavailable at the traditional insurance companies, emerged as the Best Innovative Mobile Product of the Year.
Airtel Money, won the Mobile service of the Year, by being the first and only mobile money service to link customers to their bank account and allowed customers to cash money at the ATM from their mobile account
Tecno Phone, which boasts of about 35 to 40 per cent handset market share in Ghana, won the Phone of the Year award.
Instinct Wave Limited, publishers of Mobile World magazine, organized the April 20, 2012 event.