MTN South Africa undergoes restructuring of business, focus on innovation

MTN has revealed its new business structure, the vision for the company going forward and how the company aims to change the traditional business landscape by focusing on innovation.

Karel Pienaar, MTN South Africa Chief Executive, said they have done some introspection and embarked on a transformation journey to strengthen the capability of the MTN Business brand.

Zunaid Bulbulia, Chief Financial Officer and Acting Chief Enterprise Business Officer of MTN South Africa, said: “Today I am proud to share our vision and strategy with you – a vision that speaks to an evolution of MTN Business from one of processing requests to serving as a strategic business enabler.

“As a full 360-degree ICT player, we are at the forefront of providing integrated, reliable and specialised communication services to corporates, multinational companies and government clients alike. Our goal is to foster long term trusted-partner relationships with our customers and by working closely with relevant stakeholders we are determined to revolutionise the ICT landscape.”

MTN highlighted their unwavering commitment to this vision by emphasising the strategic partnership with broadband company Afrihost, announced in October, which is set to leapfrog customer service by providing seamless converged solutions.

Through this partnership, MTN Business will become second in the market in terms of IPC capacity and third in terms of physical connections. In turn, Afrihost will become more flexible in the design of products and services, and will also have more freedom over pricing and tailor-made solutions.

Bulbulia commented on the partnership: “Partnering with Afrihost forms a critical part of broadening MTN Business’s DSL offering to vendors. It’s a game-changer in terms of DSL offerings in the market – where we are entering a new world, which requires innovation. This partnership is one critical step in truly demonstrating our intention to evolve as a top tier ISP and revolutionise business in Africa.”

In addition to showcasing the viability and flexibility of the Afrihost partnership, MTN Business also presented further solutions that are to be introduced to the market – big or small – with immediate effect.

The MTN Business Enterprise Closed User Group (ECUG) is a corporate shared voice bundle that delivers competitive voice call rates for employee-to-employee calls and employees-to-third party stakeholders in a closed user group. MTN’s SME ProPack is aimed at small businesses and entrepreneurs, while Push -to- Talk (PTT) allows for instant communication between groups and individuals over an existing, secure and redundant MTN Business infrastructure – offering unlimited domestic connectivity at a monthly flat rate fee.

“These solutions fall in line with our stated objectives of expanding our communications service offerings, particularly to small and corporate customers, outside of just mobile services, to encompass a full range of business solutions. I am exceptionally excited about the path that we are on, as with our distinctive industry position and exceptional leadership team I believe MTN Business is optimally positioned to become a full-service business communications provider of choice for the African continent,” concludes Bulbulia.

Posted in: Telecoms

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