MTN has launched a revamped version of its consumer content portal, MTN Play, which will be available in Rwanda, Uganda, Ghana and Zambia.
MTN says other countries on the continent will follow soon.
The MTN Play Portal is available for both feature phones and smartphones and tablets. Christian De Faria, MTN Group Chief Commercial Officer, says the new-look MTN Play portal is much more than a digital portal for music.
De Faria explained that the recent success of the MTN branded Opera Mini browser pointed to a model poised for exponential growth in data usage.
“This has necessitated MTN’s renewed focus on MTN Play as a key product.” he said.
Key improvements include better usability, a fresher and more appealing look, easier site navigation, better content categorisation, end user customisation and flexible payment options.
As a result of most people in Africa still being without a bank account, MTN Play users can make payments via MTN Mobile Money, e-vouchers, loyalty points or airtime.
De Faria concluded: “We listened to our customers, ensuring that the revamped MTN Play spans all access channels and content genres. We intend to continue in this vein with our digital products and services by pro-actively pursuing relevancy, immediacy and simplicity.”
