Only companies that invest in the logistics and technical aspects of e-commerce will remain in Nigeria, according to Joseph Onuorah, vice president (logistics) at Konga.com.
Onuorah stated this in Lagos while speaking on a panel at the ongoing Supply Chain West Africa conference.
“The companies that will remain in Nigeria, will be companies that believe in Nigeria and have invested in the logistics and technical aspects of e-commerce,” he said.
He advised other companies to learn from Konga by focusing more on logistics and service delivery than on competition.
He said: “Konga doesn’t compete with Nigerian businesses but provides a platform for these businesses to maximise revenue. Konga operates both the Amazon style and marketplace business models providing a robust vehicle that showcases Nigerian brands to 160 million Nigerians leading to expanded footprint and inevitable growth.”
He added that his company records significant growth every time it introduces new channels.
“Every time Konga consciously expands her logistics footprint by setting up new logistics channels (PickUp Points, Pay-on-Delivery areas, sorting centers, service centers), the company sees between 300 and 500 per cent in customer growth that area within two to three months,” he said.
“These increase the trust quotient and the ease with which customers shop online. Another key thing Konga has is an understanding of the Nigerian terrain and the things that need to be done to ensure Nigerians keep on smiling.”
