Facebook has acquired Israeli mobile analytics startup Onavo for between US$100 million to US$200 million according to Israeli reports.
The Marker and Calcalist are reporting the deal will include a new base for the social media giant in the region.
The Tel Aviv mobile analytics company concentrates its functions on consumer-facing apps that help improve the device’s performance as well as its battery life on smartphones running on Android and iOS platforms.
Onavo also has an analytics company for mobile publishers that shows how their apps are performing as well as offering information on competing apps.
The acquisition is expected to further support Facebook’s focus on its mobile business which has continued to increase revenue especially in developing markets.
Onavo will work to offer insight on how the mobile services are working and help the social media site optimise its mobile ads.
The Israeli company has received more than US$13 million in funding from investors including Motorola, Magma Venture Partners, Sequoia and Horizon Ventures in recent months.
