Unified messaging platform Everlytic has announced it will host workshops for digital marketers, agencies and startups to learn more about integrating social media and email marketing.
The Social Inbox Workshops will be held in Nairobi, Kenya on October 31, Johannesburg, South Africa on November 12 and Cape Town, South Africa on November 19, and will include practical examples of how to engage fans and followers through email, one of the highest performing channels for marketing return on investment (ROI).
Warren Cornelius, Everlytic brand manager, said: “In the past five years companies have spent exorbitant amounts of money to increase their social media presence. After all that marketing spend there’s a need to measure the ROI. There’s value in having 300,000 Facebook fans, but even more so when you can measure what a fan is worth.”
The workshop will focus on the importance of online multi-channel integration, SMS marketing and why social media and email marketing should be highly integrated.
A key focus will be on strategies that create truly meaningful and sustained engagement while measuring the return on marketing spend.
“If people are loyal to your brand and have followed you on Twitter or liked your Facebook page, there’s a good chance they’d agree to subscribing to your mailing lists. We’re offering a learning experience on how to easily achieve this,” said Cornelius.
Lydia Byarugaba, Everlytic business developer for Africa, said the Social Inbox marks Everlytic’s debut events in the region.
“The workshop is perfectly suited for Kenya-based marketing practitioners, digital agencies and startups simply because Kenyan consumers have a clear preference for mobile and social media as a communication channel.,” said Byarugaba.
