Intel Corporation, a global computer chip maker, and Orange Uganda, a telephone network operator, have partnered to deploy a new sales model that will see them reach more buyers in Africa through high speed broadband and affordable PCs.
The partnership will see many Ugandans have access to a range of affordable PCs and high broadband speeds sold at Orange retail outlets. The new strategy will in addition present Intel with higher profit margins, while enabling Orange to reach new customers and increase subscriptions.
“Mobility, affordable yet high speed broadband access is a key consideration for consumers hence they now expect new and affordable devices that would ensure they stay connected.” Intel Vice-President for World Ahead Program John Davies said.
Davies further stated providing technology access and IT skills is a cornerstone for future innovation, economic growth and individual progress in the competitive marketplace.
Commenting on the partnership, Philippe Luxcey, CEO Orange Uganda said: “Within 3 years Orange has been able to transform the Internet landscape in Uganda by availing world-class Internet experience to its customers.
The partnership with Intel is yet another building block to Orange’s mission to empower Ugandans to embrace the digital revolution.
The enterprise will boost Uganda in helping increase GDP, Digital literacy and ICT integration into education.
This is also part of the efforts by the two companies to bridge the widening gaps in high-speed Internet access and broadband connectivity and boost the region’s information hub credentials.
The strategy has initially worked in other parts of the world promoting immense growth in worldwide mobile phone sale. First-time buyers will pay for only as much service as they can afford at the time of purchase making broadband and PCs more desirable and affordable.