Zantel, the Tanzanian mobile network controlled by Etisalat, has launched a new campaign called ‘Why Pay More’ in a bid to lure new subscribers with a TZS1 per minute tariff.
The Daily News reports the new campaign is aimed at rewarding each new customer who joins the network by giving them a rate of TZS1 per minute for calls made across all networks.
The offer will make Zantel the cheapest network in the East African country.
Sajid Khan, chief communication officer at Zantel, said: “This launch aims at making communication an affordable service and allowing people to remain connected.
“For Zantel, not only quality service is a priority but also affordability. This campaign looks forward to challenge those who have not subscribed to Zantel to try our services and experience the difference.”
People who want to enjoy the service will be required to purchase a new Zantel SIM card after which they will register and top up.
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