StarTimes has lowered its set-top box price in Kenya to KSh2,999 (US$35) from KSh3,499 (US$40), with one month enabled free viewing of the unique bouquet that costs KSh1,999 (US$23) a month.
StarTimes said the move will ensure the company increases its market share and ensure a majority of Kenyans have access to digital television in their households, with the set-top boxes crucial to help smooth the migration from analogue to digital.
Leo Lee, StarTimes chief executive officer (CEO), said the lower priced set-top boxes will ensure that households access premium digital television services cheaply while offering the best programming bouquet on the platform.
“In the coming days, many Kenyans especially in Nairobi will be required to acquire type approved digital boxes, most of those who will be affected are first time buyers, we have therefore thought of making it easier for Kenyans to access our premium digital television service by lowering the cost of the digital box while giving them a taste of our best programing on Unique bouquet,” said Leo.
The StarTimes dual feature free-to-air digital box will also access the Unique bouquet on purchase with access to more than 72 local and international channels.
In the meantime StarTimes external antenna and cabling has received a 43 per cent subsidy with the outdoor antenna and ten metre cable now retailing at KSh800 (US$9.25) down from KSh1,400 (US$16.20), while the cable will cost KSh900 (US$10.40).
“Access to digital television is no longer a luxury, as more and more Kenyans embrace the technology, we are positioning our brand as not only the most affordable but also one with an enviable range of channels at a very competitive cost.” said Lee.
