Nigeria, the fastest growing mobile ad market in Africa, says InMobi

Nigeria is the largest and fastest growing mobile ad market in Africa, declares Inmobi, one of the world’s major mobile ad networks.

InMobi survey released Friday revealed a growth of 37 percent in mobile advertising impressions, on its Nigeria mobile network in the first three months of 2012.

The survey also revealed more Nigerians using smartphones. According to the survey, an estimated 10 percent of all mobile advertising impressions recorded on the Nigerian InMobi network were from smartphones.

This represents quarter-on-quarter growth of 42 percent in smartphone use in the country, pointing to the rapid adoption of the technology.

In the first quarter of this year, InMobi achieved over 8 billion mobile ad impressions in Nigeria alone. This according to InMobi is a stellar performance. Inmobi reported 9.2 billion ad impression in Africa in January alone.

According to Isis Nyong’o, Vice President and Managing Director for InMobi Africa, the growth in mobile advertising impressions in Nigeria mirrors a similar growth trend taking place across Africa.

“In the first three months of 2012, there have been over 34.4 billion advertising impressions on the InMobi networks across the continent, “she explained.

Nyong’o added that it showed a significant increase of almost 4.5 billion or 15 percent on the last quarter of 2011 indicative of the rapidly increasing appeal of mobile media as a means of delivering and accessing marketing and advertising messaging across the continent.

InMobi is one of the world’s largest independent mobile advertising network with offices in five continents.

The company provides advertisers, publishers and developers with a uniquely global solution for advertising. Earlier this year, the company made its presence felt in Africa.

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