DStv introduces loyalty programme in Kenya

DStv introduces loyalty programme in Kenya

DStv Kenya has announced Subscribe Ushinde, a loyalty program for customers that puts subscribers in line to win Mitsubishi Lancers or a free 12-month subscription when reconnecting before their due date.

The satellite television provider has teamed up with Simba Colt Motors, whose customers will receive a free standard decoder along with a one-month subscription to DStv’s compact bouquet when buying a Mitsubishi Lancer.

“Creating meaningful value for our DStv subscribers is always our priority and MultiChoice has therefore started another loyalty incentive programme to reward subscribers for staying connected to DStv for three months and above,” said Danny Mucira, the general manager of MultiChoice Kenya.

Apart from the Mitsubishi Lancers, subscribers stand a chance at winning 13 high definition PVR decoders, 91 DStv mobile Walkas and free subscriptions.

Executive director of Simba Colt, Dinesh Kotecha, said the Lancer had been a long seen staple in local racing circuits. “It has been very active in Motorsports since 1974 when our very own Kenyan Driver the Late Joginder Singh won the East African Safari Rally in a Mitsubishi Lancer GSR,” he said.

Posted in: Broadcasting

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