The keyring pet craze which captured the imagination of children around the world during the 1990s has been developed as a mobile application.
Los Angeles based Sync Beatz Entertainment has received a license from the original Japanese creators Bandai to build the app, and will call the platform Tamagotchi L.i.f.e – standing for “love is fun everywhere”.
Like the previous incarnation, users will be able to care for their pet by pressing buttons which feed, discipline and play with the on screen critter. However, if they do not get the required attention, they die.
“The idea was to base the gameplay on the original Tamagotchi that everyone knows and loves,” Shin Ueno, Chief Marketing Officer at Sync Beatz, said.
“As we move along, every two months, we’ll refresh the app, and it will evolve.”
The app is currently only available on Android phones and will be released on Apple devices at a later date.