Nigeria’s first email newsletter platform launched

Nigeria’s first email newsletter platform launched

MailCliq.com has launched in Nigeria, the country’s first platform that allows users to send trackable email campaigns and newsletters at a low price.

In an interview with HumanIPO, Idowu Akinrelere – co-founder of MailCliq alongside Adedeji Adedoyin – said the cost of using the platform is cheaper when compared with popular platforms such as MailChimp and Campaign Monitor.

“MailCliq was born out of the frustration that comes with paying for expensive email campaign services. No doubt Mailchimp and Campaign Monitor are great email campaign services but the price gets up to hundreds of dollars for only one email campaign. As our subscriber base grew, the cost of our campaigns seemed to grow exponentially. We weren’t asking for much,” he said.

“All we wanted was just a newsletter application that would enable us to manage subscribers, send campaigns and view reports at reasonable prices.”

He said the major difference between MailCliq and MailChimp is the pricing system.

“You can compare both platforms and see we offer a much cheaper package that allows email marketers to maximise their online marketing budget. Aside from this, we built the platform with adequate consideration of the African market. Basically, MailCliq is an email platform built by Africans for Africans. MailChimp has no plans to accept local African currencies but we have begun with the naira and in the coming months we will accept local currencies of more than five other African countries.”

To use the platform, he asked prospective users to visit the website and sign up.

“Once your account is approved, your login details will be sent to you and you can start using our service. Also it is pay-as-you-go, so you only pay when you send email campaigns. No hidden cost or extra charges.”

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