South African digital maps provider mapIT is rebranding to TomTom South Africa, giving the company an opportunity to leverage the well-known brand.
The company said it will remain a separate operating division within the TomTom group, representing the new Emerging Markets Licensing Business Unit, which focuses on licensing TomTom data to clients and partners.
“Our mission for TomTom South Africa remains simple, to be the leading international enabler of accurate location-based platforms throughout South Africa by delivering precise geospatial content, enriched LBS [location based services] enabling technology supported locally,” said Etienne Louw, managing director (MD) of mapIT and director of sales and marketing for TomTom Africa.
mapIT has been operating in South Africa and across Africa since 2002 and has been providing businesses with TomTom Map Data and Traffic Services along with the deCarta LBS and Micello Indoor Mapping platforms.
HumanIPO reported last year digital mapping was one of the biggest areas of growth in South Africa’s IT sector, with 76 per cent of corporations and 38 per cent of small and medium sized enterprises (SMEs) spending more that two per cent of their budgets on these services.