By Dominic imbuga (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
Printer and copier manufacturer Konica Minolta is looking to take advantage of the developing business infrastructure in Kenya to enhance its presence in the market.
The Konica Minolta on the Move campaign, launched at the Pride Inn Hotel in Nairobi, will see buses on key routes in Nairobi fully branded with Konica Minolta’s office and production printing solutions as the company prepares to launch new products this year.
Speaking at the launch, visiting business support manager for East African countries Paul Tihn said: “The fast expanding business and Information Technology sector offers opportunities for Konica Minolta to provide the market with office equipment that will enhance efficiency and productivity.”
The campaign is in partnership with some PSV operators and Konica Minolta’s local partners Express Automation, and is the first of its kind for Konica Minolta globally and also the largest full bus wrap project ever undertaken in Kenya.
