MTN is partnering with mobile insurance services aggregator Salt & Einstein MTS and Nigeria’s National Health Insurance Scheme (NHIS) to launch Y’ello Health, a mobile-based universal health insurance service.
Y’ello Health, the partners said, will provide Nigerians affordable health insurance cover on a prepaid basis.
MTN subscribers will be able to opt into the micro-healthcare insurance scheme through Health Management Organizations (HMOs). The scheme will cover a range of predefined medical treatments for which affordable premium can also be remitted through the subscribers’ mobile phone.
Dr Femi Thomas, executive secretary and chief executive officer (CEO) of NHIS, said: “MTN is a large player in the Nigerian economy, having a good number of registered Nigerians on its database. To be able to reach out to Nigerians, we at NHIS decided to partner with Salt & Einstein MTS and MTN on this new initiative to achieve “Universal Health Coverage” for Nigerians nationwide.”
Larry Annetts, chief marketing officer, MTN Nigeria said: “The focus market for the Y’ello Health Cover are Nigerians who have no health insurance cover principally because they cannot afford the regular health insurance services in the market. These individuals like everyone else, need medical care.
“However, without access to insurance, they probably would be having occasional challenges paying for medical treatment, because such expenses would usually be without or at short notice. It is to take away this burden of impromptu medical expenses that we are partnering to introduce this product.”
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