South African media company Ole! Media Group has established specialist agency HoneyKome, which will focus on the creation and implementation of strategic digital engagement models for brands and companies.
HoneyKome will be looking to assist the “digital pollination for brands,” and concentrate on growing customer engagement through ‘sticky’ strategic solutions.
Group chief marketing officer (CMO) Desere’ Orrill said: “HoneyKome has grown out of our mobile marketing division, MobiMedia, which specialises in mobile communication and helps brands engage with mobile consumers. As a natural progression, and to meet our clients’ requirements, our services have expanded across all digital and social media channels. The formation of HoneyKome is the embodiment of this expansion. “
Dylan Kruger, a former head of strategy at HelloComputer who has written and implemented digital strategies for major brands such as Coca-Cola, Cadbury, Nivea, Ford, Toyota, Lexus, Samsung, FNB and Standard Bank, has been appointed agency director.
“I’ve been on both sides of the table – client and agency – and I have a good insight into client requirements, as well as understanding agency structures. I’m at a stage in my career where I am ready for change, and the opportunity to head up HoneyKome within the Ole! Media Group is a challenge I savour,” Kruger said.
“Because we believe that concept and strategy are the key elements in getting digital right, we specifically recruited a creative digital strategist,” said Orrill.
