Lagos-bases startup Tiketmobile has sealed an important partnership with mobile social network Eskimi to make the purchase of bus tickets more accessible.
HumanIPO spoke to Celestine Ezeokoye, chief executive of Tiketmobile, in January when the product launched, the culmination of a process which began at Start-Up Weekend Lagos in 2011.
The startup has reportedly recorded daily growth of 150 per cent and Eskimi, which has more than seven million users, will provide media advertisements.
Vytas Paukstys, chief executive of Eskimi, said: “We think that it’s really important what Tiketmobile is doing. They are one of the few cool start-ups in Lagos solving real problems.
“We decided to sponsor Tiketmobile with Eskimi advertisement because their service is not only convenient for the end-users, but also helps the whole industry of mobile commerce.”
Ezeokoye said: “User visitors have grown and we are in the eyes of our real target users. Not just visits, sales have been made too.”
Eskimi launched its mobile money customer marketing platform in 2012.